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Hi tonywam
Android is Open Source so it relies on advertisements, and this opened a whole range of rogue fake ads that comes in through downloaded apps from Play Store. Apps developers in Play Store also similarly relies on advertisment to earn a living, so there is no way to know which rogue ads comes from which app.
Rule of thumb is to be smart about what is an app update and a fake advertisement. All downloaded apps from Play Store will only update through Play Store. All firmware update will update from My Phone Software Update. Any other are fakes!! Over the pass week some ignorant users from where I lived answers these fake apps that tell you your phone is in grave danger and needed an update actually got their identity stolen. So if any update that does not come from Android Software Update in settings or Play Store, close them immediately.